Quote or estimate,
and which one binds you.
One becomes a fixed price the moment it is accepted. The other is an informed guess. The word at the top of the page is not what decides which you sent.
Published ·Updated ·5 min read·Written by Darshan Parmar, Founder

A quotation is a firm offer of a fixed price for a defined scope, and once the customer accepts it, that price is the contract price. An estimate is a considered opinion of likely cost, and it does not fix the price. The word at the top of the document is not what decides which one you sent: the substance of what it says is.
What is the difference between a quote and an estimate?
A quotation is an offer in the contractual sense. It sets out a price for identified work, and it is capable of being accepted. When the customer accepts it, a contract comes into existence at that price, and you are bound to do the work for it even if it turns out to cost you more. That is the whole point of quoting: the customer is buying certainty, and the risk of getting the price wrong transfers to you.
An estimate is not an offer of a fixed price. It is a statement of what the work is likely to cost, given what is known at the time. It informs a decision. It does not create a fixed obligation to perform at that figure, because a figure was never firmly promised.
Both are perfectly legitimate. They allocate risk differently, and choosing between them should be a commercial decision about how much you know, rather than a habit.
The heading on the page does not decide it
Here is the part most writing on this subject leaves out, and it is the part that matters when there is an argument.
Whether a document is a binding offer is determined by what it actually says and what a reasonable person receiving it would understand, not by the word printed at the top. A document titled Estimate that names a single firm figure for a clearly defined scope, with no qualification anywhere, can operate as an offer and bind you at that price. A document titled Quotation that is hedged throughout, subject to survey, subject to opening up, and priced against provisional quantities, may not fix anything much.
So a firm that types Estimate at the top and then behaves as though that word alone protects it has protected nothing. If you intend a figure to be provisional, the document has to say so, and say why, and say what would change it.
The label is not the protection. The wording is the protection, and most disputes about this turn on a document that never made its own status clear.
How much more than an estimate can you charge
The question everybody actually arrives with. There is no fixed percentage in law, and the widely repeated figure of ten or fifteen per cent is a convention rather than a rule.
What governs it is what was agreed and what was reasonable. If you gave an estimate and the eventual cost is higher, you are generally entitled to a reasonable sum for the work actually done, provided the increase is genuinely attributable to matters that were not, and could not reasonably have been, known when you estimated. What you cannot do is treat an estimate as a way of quoting low to win the job and then charging what you always expected.
Three things make an increase defensible, and their absence makes it very hard to defend:
- The estimate said it was an estimate, and explained what could move the figure.
- You told the customer as soon as you knew, in writing, before doing the extra work rather than after. This is the single most important one. A cost increase raised at the point of discovery is a conversation; the same increase raised on the final invoice is a dispute.
- The cause is identifiable. Unforeseen ground conditions, something found on opening up, a change the customer asked for. Not simply that it took longer than you thought.
Where the customer is a consumer rather than a business, additional statutory protections apply to them, and the practical bar for justifying an increase is higher. Where both parties are businesses, the contract terms carry more of the weight.
What should you put on the document?
Whichever you are sending, four things stop nearly every argument in this area.
- Say which it is, in a sentence, not just in the title. "This is a fixed price quotation for the scope set out below" or "This is an estimate based on the information available; the final cost will depend on the matters listed."
- Define the scope precisely, including what is excluded. Most price disputes are scope disputes wearing a different coat.
- Put a validity period on it. Prices move. A quotation with no expiry is an offer that stays open, and on materials in a rising market that is a real exposure. This links directly to the payment timetable only once the job is running, but it starts here.
- State what causes a variation and how it will be valued. Provisional sums, rates for additional work, and the requirement that changes are instructed in writing.
Unibuild prices work and produces the document, and the useful part is what happens afterwards rather than at the moment of sending. Where a project was quoted through the platform, the works schedule draws on the priced sections of that quotation with their tendered values, so the figure a job is measured and applied against has a documented origin rather than being reconstructed from a spreadsheet somebody has since edited. That is what makes a later argument about scope short: the priced scope, the instruction and the valuation sit on the same record. Whether to send a quotation or an estimate stays your commercial decision.
Where to start, on Monday
Open the last document you sent a customer and read it as though you were the customer's solicitor. Does it say which it is. Does it define what is excluded. Does it expire. Does it say what happens if something changes.
If any of those is missing, fix the template rather than that one document. It is twenty minutes of work that removes an entire category of argument from every job you price from now on.
This is general contract law rather than a construction statute, and a live dispute about a specific document is worth twenty minutes of a solicitor's time. Everything above is the shape of the position, not advice on yours.
The follow-up questions.
Both words, and the rest of the vocabulary, are defined in the construction glossary.
What is the difference between a quote and an estimate?
Is an estimate legally binding in the UK?
How much more than an estimate can a builder charge?
Should I send a quote or an estimate?
What should a quotation actually say to be safe?
How long should a quotation stay open?
Should I charge for producing a detailed quotation?
Can I withdraw a quotation after sending it?
Can a client hold me to a price I quoted by text message?
What happens if the work turns out to be bigger than quoted?
Price it once, then measure against it.
Which word you used decides whether the number binds you. What you do afterwards decides whether it was the right number.
- Thirty minutes, weekdays, from tomorrow.
- Nothing to prepare. Bring a job number and we mock that job up.
- You drive it. There is no slide deck.
- You keep what you saw as a 14-day trial. No card.
More from Insights.
How to price a construction job without guessingA method rather than a feeling: measure, build the rate, add the site costs that carry the job, recover overhead, then decide margin. The order matters.Read it →
Materials went up after you quotedThe average tells you nothing. Structural steel rose 13.1% in the year to May 2026 while cement fell 5.0%. A quote is only exposed to what it is built from.Read it →
Getting paid for variations you were told to get on withThe entitlement is rarely the problem. The evidence is. What stands up when the instruction was verbal, and the one email that changes the argument.Read it →All 11 articles on commercial.