01
Hide behind per-seat fees
We will not pretend that growth should cost you more for adding the people who do the work. The figure on the quote is the figure on the bill, regardless of headcount.
Unlimited usersAlways
Why us, specifically
UK first.
UK first.
Site first.
Adoption-first.
Most software sold to construction was designed for somebody else's market and translated. We started from UK sites, UK law, and the way money and risk actually move between you, your clients and HMRC. That sounds like a slogan. In practice it means fewer workarounds, fewer exports, and a system the lads will actually use.
§ 01Four principles
Four things we
refuse to compromise on.
Everything else follows.
Being different is not a gimmick — it is a decision about what you optimise for. We optimise for evidence on site, clarity in the office, and a fair price as you grow.
01 / UK-FIRST
UK regulation as the baseline, not a localisation pass.
CDM 2015, CIS, MTD with domestic reverse charge, RIDDOR, LOLER, PUWER, COSHH, Working Time Regulations. We use the regulator's language because our reader knows it.
Versus Procore, PlanGrid, Buildertrend — US-built, expensive, missing the UK regulatory backbone.
02 / UNLIMITED
Unlimited users in every plan. We don't charge per helmet.
Add the labour gang, the subbies, the office, the directors, the QS. Same price. The whole point of consolidating onto one platform is everyone's actually on it.
Versus per-seat SaaS where the maths punishes you for putting workers on the system you bought to put workers on.
03 / ADOPTION
Field-crew adoption is the product, not an afterthought.
Mobile-first, glove-friendly, offline-tolerant, QR-based. Designed assuming a wet Tuesday on site, not a demo room. If the lads won't pull it out of their pocket, none of the rest matters.
Versus feature-bloat tools that win procurement and lose the toolbox.
04 / SUPPORT
UK-based phone support that knows what a programme slip costs.
A human in the UK answering the phone, not a chatbot in another timezone. They've been on sites. They speak the language.
Versus tier-1 ticketing that closes your case before they understand it.
§ 02What we will not do
Clear boundaries.
Trust stays simple.
Three commitments that we have written down. If we break them, hold us to it. They are commercial decisions about who we want to be — not marketing copy.
02
Ship US defaults, call it global
Your HSE and HMRC reality is not an edge case. It is the baseline. If a feature does not honour CIS, RIDDOR or the domestic reverse charge, it does not ship.
UK-firstUK-built
03
Leave you with a pretty shell
If the lads will not use it, we have failed. Adoption per site is reported in your dashboard. If a flow does not survive a wet Tuesday, we redesign it.
Adoption is the product
§ 03Where to go next